Behind the Silence: What Founders Often Miss About Investors

+ weekly list of handpicked startup events for founders and investors in London

Behind the Silence: What Founders Often Miss About Investors

The relationship between founders and investors can feel like a weird dance—lots of signals, very little clarity. One day you’re in a promising conversation, the next you’re ghosted or hit with a generic “too early for us.” And if you’re at the early stage, where every email feels like it could change your life, this stuff messes with your head.

But once things start going well—once you’ve got traction and funds begin chasing you—you start to see how things actually work behind the scenes. I’m building my second startup now, and because of our progress, I’ve had the chance to spend time with a range of investors, from small funds to big-name VCs. And you start to notice some patterns.

Most Investors Don’t Lead, They Follow

One of the biggest surprises? Conviction is rare. A lot of investors aren’t looking to be the first in. They’re looking for validation. If another fund is showing interest, they’re interested. If no one has moved yet, they hesitate.

So when you get a pass, it often has nothing to do with you or your business. You might just not have a queue behind you yet. The minute someone else takes the lead, others start lining up.

Feedback Is More Complicated Than It Seems

We’re all told to ask for feedback, but real feedback is rare—and often filtered. Here’s why:

  • Most investors don’t have time to reply to every founder.

  • Some founders argue or get defensive, which makes investors more cautious.

  • And in some cases, the honest answer is too harsh to say out loud.

One investor told me about a founder who kept chasing feedback. The truth? “He’s just not very sharp.” Brutal, but also impossible to deliver without starting a fire. So instead, founders get polite replies or no reply at all.

A Quick No Might Just Mean They’re Out of Cash

Sometimes a rejection isn’t about you at all—it’s just bad timing. Many funds run out of capital and are stuck in limbo until they raise their next fund. They still take meetings to stay in the loop, but they’re not actively writing cheques.

If you want a hint, check Crunchbase. If they haven’t made any recent investments, they might be out of money, no matter what they say on the call.

“Too Early” Isn’t Always a Dead End

Founders often hear “you’re too early” as a polite way of saying no. But that’s not always true. Most investors know their hit rate is low. They’ve missed winners before. They don’t want to close the door in case your startup suddenly grows or pivots in the right direction.

In other words, it’s not a rejection—it’s a hedge. It means, “Maybe later, if something changes.”

Closing Thoughts

Fundraising is messy. It’s emotional. And it often feels like a game you don’t fully understand. But once you realise that investors are also guessing, following signals, and trying to protect their reputation—it becomes easier to navigate.

A rejection isn’t always about your pitch. A lack of feedback isn’t necessarily about your product. Sometimes, it’s just the system.

And understanding that makes the whole process a little less painful.

Quick (anonymous) poll…

Be honest—do you really want investor feedback?

Most founders say they want feedback… but often they just want to hear something positive. Real feedback? It’s rare—and usually not welcome.

Login or Subscribe to participate in polls.

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RARE FOUNDERS EVENTS🔥

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5K Startup Run

​Join our Bi-Weekly Startup Run every 2nd Thursday at Green Park for a refreshing 5k run. It's a perfect way to network with founders, investors, and the broader startup community, while keeping fit.

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Thu 17 Apr, 18:00 - 22:00 BST

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TOP 100 - Pitch Practice

​We’re hosting an online pitch training session to help TOP 100 founders sharpen your pitch ahead of Demo Day on 25th April. Join and learn from their live pitching and feedback.

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Fri 18 Apr, 12:00 - 10:00 BST

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London’s Largest Demo Day

100 pre-selected founders will get on stage to pitch to the audience of hundreds of investors. Join 30+ founders who secured funding at the last demo day in Oct.

Tickets to attend are FREE. Join the waitlist here. (Final call)

In-person event

1 Wimpole Street, Westminster, London, W1G 0AE, UK

Fri 25 Apr, 9:00 - 17:00 GMT

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The Great Startup Market

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Join our rapid-fire high-energy event where hundreds of startups ‘trade’ their products and services with one another in order to gain those all-important early-adopters and champions.

In-person event

1 Wimpole Street, Westminster, London, W1G 0AE, UK

Fri 25 Apr, 18:00 - 22:00 BST

OTHER LONDON EVENTS🌟

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In-person event

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Thu 17 Apr, 17:00 - 19:00 BST

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Future Of Work Demo Day

Join an exclusive event designed for HR, L&D, and Learning leaders to discover cutting-edge AI-driven solutions for talent management, engagement, and automation. Attendees will join a fast-paced showcase of enterprise-ready scale-ups, followed by networking to explore meaningful connections and collaborations.

In-person event

Manette Street, London, W1D 4AL, UK

Tue 22 Apr, 14:30 - 17:30 BST

Online Small Business Meet-Up: Northamptonshire

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Online event

Tue 22 Apr, 17:00 - 18:00 BST

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Join this session to explore practical strategies for small and medium-sized businesses to implement AI, driving efficiency, improving customer experience, and gaining a competitive edge. Attendees will gain actionable insights to confidently integrate AI and future-proof their business.

Online event

Tue 22 Apr, 19:00 - 19:30 BST

Beer & Pizza!

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In-person event

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Future of Flexible Work | breakfast and a conversation 💚

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In-person event

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Thu 24 Apr, 08:30 - 10:30 BST

Driving Profitable Growth on TikTok Shop

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Online event

Thu 24 Apr, 12:00 - 13:00 BST

AMA With Edge VC

Join this AMA to connect with Edge, an investor in high-growth UK startups at the Seed and Series A stages across creative-tech, ed-tech, and deep-tech sectors. The session offers early-stage founders a chance to engage directly with the team and learn what they look for when investing.

In-person event

60 Strand, London, WC2N 5LR, UK

Thu 24 Apr, 16:00 - 17:00 BST

Fundraising Masterclass

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Online event

Thu 24 Apr, 17:00 - 18:00 BST

🍸 Launchpad Lounge ✈️ Next Stop: Latitude59

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In-person event

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AI & Blockchain Startup Demos Roast 🎤

The event gathers bold AI and Blockchain startups to pitch their products live, receiving sharp critiques and no-nonsense feedback from investors and product developers. Attendees can expect networking, food, drinks, and candid startup insights as they explore what works, what flops, and what has real potential.

In-person event

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Move Finance Forward

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In-person event

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Impact <> Investor Office Hours #2

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Deadline to Apply: April 22nd

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Thu 8 May, 14:00 - 17:00 BST

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Vasily Alekseenko
Founder
@ Rare Founders

Rare Founders - building the bridge between founders and investors via regular in-person and online events, meetups, conferences.

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